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Việt Huỳnh
Brand Designer at Peregrine
Challenge
Peregrine's legacy website created major obstacles for internal teams. Any marketing content modification required developer intervention, making the process too long and complicated. This technical dependency limited marketing team agility in a rapidly expanding sector. Without the right solution, they risked being slowed down by engineering bottlenecks during their crucial growth phase.
Breaking free from technical constraints
After evaluating their options, Peregrine chose Framer for its no-code capabilities that allow marketing teams to manage content without technical intervention. The platform offers an intuitive interface, modern components, and design flexibility that perfectly matched the needs of a hyper-growth technology company. Framer enabled the team to publish client success stories quickly, update product information, and communicate effectively during their explosive growth period.
A catalyst for business success
By migrating to Framer, Peregrine revolutionized their marketing team efficiency. Content updates were reduced from 5 days to 30 minutes (99% improvement), and team independence increased from 20% to 95%. This transformation freed the marketing team from technical constraints, allowing them to communicate effectively about their successes during the crucial fundraising period. Just months after launching the new site, Peregrine achieved their largest funding round: $190M Series C led by Sequoia Capital at a $2.5 billion valuation.
Why This Success?
Peregrine's web modernization illustrates how a well-adapted technical solution can catalyze business growth. By freeing marketing teams from their technical constraints, we enabled the company to communicate effectively about their success during a crucial fundraising period, contributing to their historic unicorn status in the public safety technology sector.
Peregrine Technologies
Peregrine Technologies is a company building real-time decision and operations management platforms for public safety agencies and law enforcement.
Results
- Business impact: $190M Series C funding at $2.5B valuation
- Content updates in seconds instead of days
Marketing team autonomy: from 20% to 95% independence